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17%+ in social media followers
10.5+ increase in social impressions
22%+ in site visits
153%+ in newsletter click rate
23%+ in digital fundraising
Situation
As the demand for trustworthy, local news intensified, during the COVID-19 pandemic we began working with DPM, Delaware’s only NPR affiliate and the only noncommercial news media outlet dedicated to covering the First State, to develop a multi-channel, audience-based marketing approach.
Our Approach
With the ambitious goal of achieving statewide reach, we started with a bold brand strategy refresh, optimized website, and launched a mobile app. Through billboards up and down the state, a more active social media presence, and segmented newsletter approach, we positioned DPM as the place for Delawareans to get tuned in. We also improved DPM’s podcast approach to meet the growing demand for audio-first content and leveraged strategic marketing tactics such as paid social, Google Ad Grant advertising, and other digital formats to more deeply connect with new and existing audiences. The result? A multi-year partnership and impressive increases in digital fundraising and brand awareness.
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Web Design
With a storytelling approach in mind, we developed a dynamic and rich site that is authentic to the Fresh Start brand and will continue to support the organization’s engagement and fundraising goals for years to come.
Empowering outstanding researchers and physicians
Focus
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Collaboration
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Research
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I had a huge dream to graduate college and it changed my life forever. Now, I want to help inspire high school students to bridge their dreams and make college happen.
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Winnie Sun, Sun Group Wealth Partners
What Our Clients Say About Us
We needed a lightning-fast launch for our social marketing, and Sociable Consulting delivered. They were integral in refining our brand identity and crafting a strategic social media playbook. Their inspirational spirit keeps our social media presence fresh and engaging, with a focus on mission that speaks to our purpose as a non-profit organization. I cannot fully express my appreciation for Sociable Consulting for jumping in and bringing us into the social media world with such effectiveness and joy.
Sherilyn Moore, Building Hope
Chief Impact Officer
Sociable Consulting is a key contributor to the growth of Delaware Public Media. They really understand how to use social and digital media efforts as a way to build our brand in a truly authentic way. Their methods have helped us measurably improve the search success and resulting usage of our digital platforms at considerably improved levels. They back up their expertise in results-driven execution with creative visuals and stories that grab attention and motivate response. I find that we are turning to Sociable Consulting for more and more support. We place great value in our partnership!
Pete Booker, Delaware Public Media
General Manager
Thanks to Sociable’s efforts, DPM’s social media presence has become more regular and definitely more professional and interesting. Our newsletters are now distributed like clockwork and subscriptions have tripled since Sociable took over the design, production and distribution. Awareness and fundraising campaigns have included social media, enews, traditional mailings and billboards – all managed by Sociable with great results. Sociable is a key member of our team because their work is stellar, forward-thinking and gets results - and they are a pleasure to work with!
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Jane Vincent, Delaware Public Media
Former President and Station Manager
In late November 2022 we reached out to Sociable Consulting to create a completely new website for the Fresh Start Scholarship Foundation. The previous site had been created nearly 20 years prior and was no longer functioning which meant we could not even access it, nor could our scholars and donors. We needed the site up and running by the end of January 2023 so that scholars could apply, foundations considering us for grants could reference, and donors could use to make donations. No small order! Sociable quickly put together a proposal as well as an action plan, and ultimately built a terrific site that had all of the bells and whistles we had asked for and then some. And delivered it on-time and on budget. We could not be happier!
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Betty Sweeny, Fresh Start Scholarship Foundation
Chief Impact Officer
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