Building Hope

Creating nationwide access to a high-quality education

Services

Strategy

Marketing

Results

263, 000 brand impressions

10,000 social engagements

40,000 website visits

16K video views

Branding

Digital

Marketing

Services

153%+ in newsletter click rate

23%+ in digital fundraising

10.5+ increase in social impressions

22%+ in site visits

Situation

Building Hope is a non-profit organization dedicated to increasing educational opportunities for K-12 students. Over their 20-year history, Building Hope has invested $482 million in high-impact charter schools serving nearly 200,000 children. While their decades of expertise in finance, real estate and charter school operations provided schools with the advantage of having a high-level professional partner with a shared mission of creating high-quality, innovative charter schools, their digital presence was minimal. They needed a way to continue to strengthen relationships within the charter school community.

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Our Approach

Building Hope’s impact shines in the students and families whose lives are forever transformed through the power of great education. We started our partnership by crafting a strategic social media playbook that established clear goals for increasing brand awareness, social media engagement, and website activity. With the playbook setting the tone for Building Hope’s social media presence, we developed a series of evergreen and themed campaigns providing immense value and support for the charter school community and achieving nationwide awareness of the Building Hope brand and its services. As Building Hope’s marketing strategy began to resonate, we executed strategic activation campaigns such as the inaugural and second annual Building Hope IMPACT Summit & Awards, which awards more than $300K in grants to deserving charter school leaders and volunteers.

Listen, Delaware

News for People, Not for Profit

Web Design

With a storytelling approach in mind, we developed a dynamic and rich site that is authentic to the Fresh Start brand and will continue to support the organization’s engagement and fundraising goals for years to come.

Empowering outstanding researchers and physicians

Focus

Collaboration

Research

I had a huge dream to graduate college and it changed my life forever. Now, I want to help inspire high school students to bridge their dreams and make college happen.

Winnie Sun, Sun Group Wealth Partners

What Our Clients Say About Us

We needed a lightning-fast launch for our social marketing, and Sociable Consulting delivered. They were integral in refining our brand identity and crafting a strategic social media playbook. Their inspirational spirit keeps our social media presence fresh and engaging, with a focus on mission that speaks to our purpose as a non-profit organization. I cannot fully express my appreciation for Sociable Consulting for jumping in and bringing us into the social media world with such effectiveness and joy.

Sherilyn Moore, Building Hope

Chief Impact Officer

Sociable Consulting is a key contributor to the growth of Delaware Public Media. They really understand how to use social and digital media efforts as a way to build our brand in a truly authentic way. Their methods have helped us measurably improve the search success and resulting usage of our digital platforms at considerably improved levels. They back up their expertise in results-driven execution with creative visuals and stories that grab attention and motivate response. I find that we are turning to Sociable Consulting for more and more support. We place great value in our partnership!

Pete Booker, Delaware Public Media

General Manager

Thanks to Sociable’s efforts, DPM’s social media presence has become more regular and definitely more professional and interesting. Our newsletters are now distributed like clockwork and subscriptions have tripled since Sociable took over the design, production and distribution. Awareness and fundraising campaigns have included social media, enews, traditional mailings and billboards – all managed by Sociable with great results. Sociable is a key member of our team because their work is stellar, forward-thinking and gets results - and they are a pleasure to work with!

Jane Vincent, Delaware Public Media

Former President and Station Manager

In late November 2022 we reached out to Sociable Consulting to create a completely new website for the Fresh Start Scholarship Foundation. The previous site had been created nearly 20 years prior and was no longer functioning which meant we could not even access it, nor could our scholars and donors. We needed the site up and running by the end of January 2023 so that scholars could apply, foundations considering us for grants could reference, and donors could use to make donations. No small order! Sociable quickly put together a proposal as well as an action plan, and ultimately built a terrific site that had all of the bells and whistles we had asked for and then some. And delivered it on-time and on budget. We could not be happier!